Skip to content

Revenue sharing vs Crowdfunding

Revenue sharing agreements (RSAs) and crowdfunding are both popular methods of raising capital, but RSAs offer several advantages that make them particularly attractive for certain types of businesses and investors. Here are some reasons why revenue sharing agreements might be considered better than crowdfunding:

For Businesses:

  1. Alignment of Interests:
    • Shared Risk and Reward: In RSAs, investors earn returns based on the revenue generated by the business. This aligns the interests of both the business and the investors, as both parties benefit from the success of the business.
    • Flexibility in Payments: Payments to investors are tied to the revenue of the business. During periods of lower revenue, the business pays less, providing more flexibility in managing cash flow compared to fixed repayments typical in crowdfunding.
  2. No Equity Dilution:
    • Retain Ownership: RSAs allow businesses to raise capital without giving up equity. This means founders and existing shareholders can retain full control and ownership of their company.
  3. Simpler Process:
    • Less Regulatory Burden: RSAs often have fewer regulatory requirements compared to equity crowdfunding, which can involve complex legal and compliance processes.
    • Quicker Access to Funds: The process of setting up and executing an RSA can be quicker and more straightforward than going through a crowdfunding campaign.

For Investors:

  1. Predictable Returns:
    • Revenue-Based Returns: Investors receive a percentage of the revenue, providing a predictable and transparent return model. This can be attractive compared to the uncertain returns from equity investments in crowdfunding.
    • Regular Income: RSAs often provide regular income payments based on revenue, which can be appealing to investors seeking consistent cash flow.
  2. Lower Risk:
    • Performance-Based Investment: Since returns are based on actual revenue, investors are less exposed to the risk of total loss compared to equity investments, which can become worthless if the company fails.
    • Diversification: Investors can participate in RSAs with multiple businesses, spreading their risk across different revenue streams and industries.

General Advantages:

  1. Clear Exit Strategy:
    • Defined Terms: RSAs typically have clear terms regarding the repayment period and the percentage of revenue shared, providing a defined exit strategy for both the business and the investors.
  2. Mutual Benefits:
    • Incentivized Growth: Both parties are incentivized to grow the business. The business aims to increase revenue to meet its obligations, and investors are motivated to support the business to maximize their returns.
  3. Market Expansion:
    • Broader Appeal: RSAs can appeal to a broader range of businesses and investors. Companies that may not be suitable for traditional equity crowdfunding can still attract investment through RSAs, and investors who prefer revenue-based returns have more opportunities to participate.

In summary, revenue sharing agreements offer a flexible, risk-aligned, and ownership-preserving alternative to crowdfunding, making them an attractive option for both businesses seeking capital and investors looking for predictable, performance-based returns.